Chelsea owner Roman Abramovich is certainly serious about making his club, supposedly his English toy, big in the international arena. The Premiership giants have just made a deal with the Super Soccer Star programme in China to boost its image in the Far East.
This talent-show contest is open to children between 14 to 16 and four lucky Chinese children will get the prized opportunity to visit Chelsea’s academy at Cobham in Surrey and their Stamford Bridge ground. The show will be broadcast in the southern Chinese province of Guangdong next month.
Chelsea’s chief executive Peter Kenyon says:
We are delighted to be involved in such an innovative project that helps us deliver on our continuing commitment to promote grass-roots football among youngsters in China.
The show complements our involvement in Vision China with the AFC as well as showcasing Chelsea to a large audience and we look forward to hosting the finalists of Super Soccer Star in England.
The move is certain indication of Chelsea’s indication to compete with the global brands such as Real Madrid, Manchester United and FC Barcelona. The Premier League’s 39th game plan might be well over but the top and richer Premiership clubs are still going international.