Never underestimate the ability of advertising to actually make you buy stuff you had no intention of buying. I just popped out to get a Four Pack of Kronenbourg ahead of some friends coming over for the England game, ended up buying some L’oreal Shampoo at the same time for no reason at all! Apparently it will target my limp lifeless hair, so I am onto a winner anyway. Also is it just me, or has Cheryl upped her ‘Geordie’ accent for this commercial? If so, why?