Welsh language channel S4C’s soccer show called Sgorio scored a zero with viewers when it screened highlights of European football.
Viewing figures revealed the programme broadcast at 11.30pm on Monday, December 14, officially did not have one single person watching.
It was the lowest TV viewing figure in the history of the Welsh TV company which is part-funded by the taxpayer.
Sgorio – Welsh for score – turned into a no score draw on the night despite regularly pulling in tens of thousands of viewers on other nights.
It is a regular show on Channel Four in Wales featuring top matches from the German, Spanish and Italian leagues.
Under the TV rating system, any programme with fewer than 2,500 viewers is regarded as “making no impact”.
The figures were compiled by the Broadcasters Audience Research Board.
The body surveys viewing habits of 11,300 viewers in 5,100 British homes, and weights them according to the rest of the population.
The revelation “no-one” watched Sgorio will come as a huge blow to S4C, which was set-up in 1982 when Channel 4 in the rest of Britain.
The minority station is battling competition from multi-channel digital and satellite packages and the massive downturn in TV advertising during the recession.
A Sgorio insider said: “We can’t believe it. The programme’s been running for years and this is the first time something like this has happened.
“It must have just been a bad week.”
Bosses at S4C declined to comment on the zero viewing figure. (Daily Telegraph)
“It must have just been a bad week”, surely this is the biggest understatement of this new year. It takes something to draw viewing figures so low, normally it takes a programme with Keith Chegwin to have such a dramatic dip in viewing figures.
There is a chance that this publicity could have a positive effect on the football show, who knows perhaps next week they will get ten viewers? Personally I think that Sgorio is the best Welsh Language European Football Highlights Show Ever!