The Upton Park playing and coaching staff have been giving goalkeeper Rob Green a hard time in preparation for what to expect from fans this season.
West Ham have adopted a revolutionary training method in preparation for the season ahead, heaping abuse on their goalkeeper until he gets used to it.
Robert Green was the subject of intense booing in a recent friendly match against Ipswich Town, a reaction to his mistake in the World Cup against The USA, and it is thought that he could be given a hard time throughout this season by opposing fans.
Green managed to fumble a tame Clint Dempsey shot during the World Cup fixture, resulting in England drawing the game, and Green being dropped for the remainder of the tournament.
The Hammers travel to Aston Villa on the opening day of the 2010/2011 season, and Green will be adding to his normal concentration exercises in preparation, with his team-mates and coaching staff encouraged to hurl insults at him as he trains.
It is not the first time an England player will be subject to a backlash from fans after an error during a big tournament. David Beckham, Phil Neville and Frank Lampard have all been the subjects of abuse from fans previously.
Rob Green though, is known for his strong personality, after going on to make a good save during the game and admitting to his error afterwards. He holds a high interest in sports psychology, and with his new training methods, it will be interesting to see whether he will let the events affect his performances.