COS columnist Liam Trim is as confused as the rest of us when it comes to working out what the hell a “Director of Football” actually does and whether such a role is even needed?
Gerard Houllier’s appointment as Aston Villa’s new manager on a three-year contract has highlighted the growing complexity and difficulty of selecting a Premier League manager. Choosing a new man to pick the team, train the players and generally steer the club in the right direction is clearly always going to be a big decision, but these days things are complicated further by numerous additional roles. Houllier for example has just left the French Football Federation from the mysterious role of “technical director” to the national team and due to Randy Lerner’s apparent liking of caretaker manager Kevin McDonald’s coaching style there was talk of Houllier taking a similar role at Villa at one time, with McDonald handling the coaching of first-team affairs. Villa fans, whatever their views on Houllier, ought to be counting themselves lucky that they have at least appointed a manager and not adopted an incomprehensible system, inspired by continental clubs, that has produced only failure when tried in the Premiership before.
Personally I think it’s a shame Villa didn’t appoint Alan Curbishley and give an obviously capable and talented English coach a chance with a decent sized club. Curbishley had a torrid time with the board room at West Ham and deserves a more stable environment in which to try and manage a top club. However it remains to be seen whether Villa’s moneymen are content, given the circumstances under which O’Neil left the club and the telling words in the club’s statement which suggest Houllier was a candidate willing to compromise about lack of funds: “Two of the key qualities in our search for the new manager were experience of managing in the Premier League and a strategy for building on the existing strengths in our current squad, and Gérard Houllier comfortably satisfies these criteria.” I certainly find it odd that Villa should turn to Houllier given his exile from the English game since his departure from Liverpool. Articles reporting the appointment emphasize Houllier’s glittering CV, but much of his experience is with French clubs a long time ago. Since Liverpool he has returned to his French comfort zone and can hardly said to have been successful in whatever it was he was asked to do as “technical director”, given the French’s disastrous World Cup. As manager Raymond Domenech got the barrage of blame but Houllier had a role and it was hardly part of a successful set up.
Indeed whenever I have seen them enacted systems involving a “technical director” or “director of football” do not seem to bring success. Certainly in the English game it would seem from the evidence that clubs who put their faith in a talented coach over a long period of time stay at the top of the game, such as Arsenal and Manchester United. When Chelsea tried a system involving “sporting directors” or something similar, “the special one” clashed with both Frank Arnesen and Avram Grant, with disagreements between Jose and Grant eventually leading to the Portuguese’s departure. Following this Chelsea entered a period of decline, allowing United to reclaim dominance and they have only recovered to wrest back control since trusting two excellent coaches in Guus Hiddink and Carlo Ancelotti to run things their own way. “Technical Directors” or their equivalent always appear to be the owner or chairman’s spy, breathing down the neck of the manager and meddling with his transfer budget to create conflict and a climate of paranoia at clubs that does not breed a the unified vision and team spirit necessary to win trophies. Equally though the system has not worked well at clubs at the opposite end of the league, those in need of new impetus to avoid relegation. Dennis Wise was handed a role at Newcastle United by hands-on owner Mike Ashley that did nothing to revert the Toon’s slide to the Championship, but grabbed plenty of dramatic headlines. Portsmouth too experimented during their topsy-turvy period of ownership and poor performances, to no avail.
Like many people at the moment I have succumbed to curiosity and bought Tony Blair’s memoir, A Journey. In the first chapter he touches on the opposition he met from the Civil Service for bringing special advisers into the affairs of state, but makes a convincing argument that modern governments need such expertise on hand immediately to deal effectively with situations. I imagine the fascination with “technical directors” stems from a similar realization that the modern game of football requires a variety of top level experts. However Blair’s memoir also makes it clear that he and he only was leader, he felt that individual burden and we’re all aware of the complications between him and Gordon Brown over who should be leader that eventually ended his time in office. Football clubs today still require a leader, someone who has the final say and whose vision should always be behind day to day decisions. “Directors of football” and other such roles may have their place, but particularly when the person appointed to such a role has a high profile they cease to be an adviser and ally to the manager but become an inspector and internal threat to his authority. Too often these positions are merely waiting rooms for the next manager, from which the “technical director” shall opportunistically spring as the pressure rises. Even if the person taking such an advisory position has no ambition to take over as manager, the culture of the game in this country has not changed sufficiently for the manager to be unconcerned by such an appointment. In an age where foreign managers and all the communication problems that come with them are commonplace, it is surely better to at least keep the management structures of a club simple and have the best man at the helm, supported by staff of his own choosing. This man should then be judged on the way he deals with the various pressures of the modern game and whether he gets results; not constantly assessed internally by an observer that adds unnecessary weight to the burden of management.
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