Britannia Stadium wants Upton Park star.
Stoke City must increase their offer for striker Carlton Cole, according to West Ham United manager Sam Allardyce.
The Potter made an opening offer of £3million, plus various add-ons for the 27-year-old but ‘Big Sam’ insists the Hammers will not be taken advantage of.
Allardyce accepts his club have to balance the books after their relegation from the Premier League last season but stressed players will not be allowed to leave cheaply.
Cole, who only scored five goals in 35 league appearances last season, is expected to leave east London this summer to continue playing in England’s top flight.
“I believe at this stage that the offer is not good enough. It is not to the club’s valuation,” Allardyce told The Sentinel.
“We are keen to keep our key players. However, we have lost our Premier League status and our financial position has to be addressed.
“A part of that might be players are sold back to the Premier League, but only so long as that is right for our club.”
Cole is not the only international expected to leave this summer. Scott Parker, Robert Green and Thomas Hitzlsperger are all looking for new clubs.