Hawthorns club will back the boss.
West Bromwich Albion manager Roy Hodgson will break the club’s record transfer fee in a £7million deal for Reading striker Shane Long.
The 24-year-old, who scored 24 Championship goals last season, has been attracting interest from West Ham, Everton and Newcastle United.
But the Baggies look to have beaten off their rivals and have been in discussions all weekend with the Republic of Ireland’s international’s agent.
The transfer would surpass the £4.7million Albion paid Real Mallorca for Spanish midfielder Borja Valero three years ago.
West Brom’s desire for a new striker is even more pressing as last season’s leading scorer, Peter Odemwingie, is battling to overcome an ankle problem.
Hodgson is hoping to sign Long in time for Sunday’s Premier League opener with Manchester United at the Hawthorns.
It will be the first monetary outlay of the summer by West Brom after Gareth McAuley, Zoltan Gera and Billy Jones arrived on Bosman free transfers and Ben Foster joined on loan from Birmingham.