New Loftus Road owner makes welcoming gesture.
Queens Park Rangers new owner Tony Fernandes has cut ticket prices and promised to refund season-ticket holders.
The move comes less than a week after the Malaysian businessman bought a majority stake in the club from previous owners Flavio Briatore and Bernie Ecclestone.
Fernandes, the founder of AirAsia and owner of the Formula One’s Team Lotus, was aware of disgruntlement among QPR supporters following the decision to increase ticket prices drastically after the club’s promotion to the Premier League.
Vice-chairman Amit Bhatia resigned from his post in protest at the price rises in May.
The cost of admission went up by as much as 40% ahead of the new season, with prices going as high as £72 for the best seats for Category A matches.
The top price has only been reduced to £70 but QPR are confident reductions across their pricing structure will be welcomed.
The price slashes also include a deal which will see under-eights admitted free with a paying adult in certain parts of the stadium.
The cheapest adult (over 21) tickets will now range from £25 for Category C games to £45 for Category A games.
A statement from QPR said the club had undertaken “a full evaluation of our prices across all areas”, and listened to feedback from supporters.
The club listed the changes as: “Significant refunds on season tickets. Significant top-line reductions on matchday prices and the continuation of the £5 adult members discount.
“Introduction of a third matchday pricing category, representing excellent value for money for QPR supporters.
“Under-eight’s go free – all children under the age of eight will now be able to attend every QPR home fixture (subject to availability) free of charge, when accompanied by a full paying adult, in the silver and bronze areas of the stadium.”
QPR chief executive Philip Beard praised the new owners’ foresight.
“These changes show how serious the owners are about taking the fans’ views on board,” he said.
“Ticket prices are imperative to the business structure and we are confident our supporters will react positively to the news and help make Loftus Road a fortress on matchdays.
“I would personally like to thank the QPR staff, in particular those directly affected by the previous ticketing structure, for their professionalism and patience in responding to the fans’ complaints.”