Emirates club try to prove they can bully the little guys just like Barcelona.
Arsenal have won legal action against a local hat shop in Seville for trademark infringement.
The shop is called Arsenale, which is both spelt and pronounced differently, and is named after shipbuilders’ yards in medieval Pisa and Venice.
The Gunners have won the case against milliner Alicia Simon who has been told by the Spanish Patent and Trademark Office to change the name of her shop.
The name Arsenale was registered in 2007, but lawyers for the Emirates club have argued that as her shop also sells shoes, it causes an infringement under the bracket of “clothes, hats and shoes” as defined by the patent office.
Simon has appealed the decision to a Madrid tribunal and vows: “I will fight to the end”.
What of course makes the situation all the more bizarre is that Arsenal are one of the few clubs whose name is already a word in common usage.
Arsenal released a statement to the Independent justifying the move.
“We make every effort to ensure that, where possible, we do not unnecessarily impact on other businesses,” it read.
“However, it is important that Arsenal Football Club protects its global name when and where appropriate.”
This is not the first time the football world has witnessed bizarre claims of possible brand confusion.
In 2002 Victoria Beckham began proceedings aimed at preventing Peterborough United from using a nickname that had lasted 68 years: ‘The Posh’.