Governing body to feel impact of bribery allegations.
Dubai’s Emirates will not begin extend its multi-million dollar FIFA sponsorship beyond 2014.
The Gulf carrier sealed one of its biggest ever sponsorship deals worth $195million with the governing body in 2006 to become its official sponsor.
Boutros Boutros, the senior vice-president of corporate communications for the airline, said the company felt “overlooked” during the voting scandal that rocked FIFA earlier this year.
“We are seriously thinking about not renewing our partnership with FIFA beyond 2014,” Boutros told Australian media group B&T media during the Melbourne Cup horse race.
In May, Boutros told Reuters the airline was disappointed by the cash-for-votes scandal that led to several officials being suspended from the game.
Former Asian soccer president Mohamed bin Hammam was banned for life after being accused of bribery during his failed attempt to become FIFA president.
Emirates has commissioned research into its association with FIFA to see if there has been any long-term damage to its brand.
“Emirates has not yet commenced discussions with FIFA on the extension of our partnership agreement beyond 2014,” the airline said in a statement on Wednesday.
“Discussions will begin in due course.”
FIFA president Sepp Blatter said the organisation has been in contact with two of its main sponsors over the corruption allegations but there had been no threats to pull out.