West London club looks to make significant revenue from naming rights.
Chelsea are set to announce a naming rights sponsor for their Stamford Bridge stadium in the new year.
This follows the club’s failed attempt to buy back the land on which the ground is built, which could have facilitated a move to a new venue.
Chief executive Ron Gourlay said: “We have outgrown our stadium.
“We hope to make an announcement on naming rights in the next six to eight months. It would make a big step as we have to drive up the revenues.”
Gourlay first revealed plans to sell the naming rights to the ground in 2009, stipulating that Stamford Bridge should remain in the new title and that a lease would be for between seven and 10 years.
Stamford Bridge currently holds 42,449 fans which drops to 38,000 on Champions League nights because of Uefa restrictions.
SOURCE: BBC Sport
Clearly romanticists would prefer stadiums to keep their original titles and cynics will believe that the act of sponsoring football grounds is a rather tawdry way of generating revenue. However most football fans will not give a damn because it’s a fairly easy way to create revenue without really causing any upheaval.
A large number of Premier League side’s have made similar moves and one can imagine that Chelsea would generate a huge sum of money from such a deal and now all that is left is for the club’s supporters to guess what there new home will be called.
Whilst the naming rights sale will help make a great deal of money the Blues do have to look into ways of increasing capacity as clearly they have outgrown their stadium and moves to extend the current stadium are seemingly failing a move away from Stamford Bridge, their home for over 100 years, seems very plausible.