Anfield side sign new sponsorship deal.
Warrior Sports Inc. and Liverpool Football Club today announced a deal which sees Warrior become the Club’s Official Kit Supplier. The deal, which will come into play from June 1st 2012, will see Warrior create the Liverpool FC home, away and third kits, as well as their training wear for the next six years.
Owned by Boston based New Balance Athletic Shoe Inc., the move represents the starting point in Warrior Sports’ global football journey partnering with one of the biggest club sides in the history of world football. Warrior Sports recognises the heritage of Liverpool FC and has employed industry experts in design, development, marketing and implementation to ensure that the brand has the best people on hand to support the Partnership.
Richard Wright, General Manager for Warrior Sports comments: “At Warrior Sports we pride ourselves on high performance and an incredible desire to win. Our Partnership with Liverpool FC, a football institution and recognised brand name across the world, is the perfect fit. Warrior Sports has ventured into football to bring our knowledge of making top level product to a new playing field. We are not the sort of brand that is going to keep our head down. We are here to shake up the
world of football and our Partnership with one of the most successful club teams of all time is just the start.
SOURCE: Official Press Release
The deal with Warrior Sports will net Liverpool £25m a year for six years and beats Man United’s previous record breaking £23.5m agreement with Nike.