Interesting infographic for you to peruse.
Download the Free CaughtOffside App Now at the iTunes App store by CLICKING HERE
How They Spend It
Fans Without Borders ring up €35bn worth of spending each season and here’s how:
One fifth of the total spend, or €7.5bn, is on Pay TV.
Merchandising (club-branded goods) earns 13% of our far-away follower’s money.
Actual match attendance consumes 10% of Fans Without Borders’ spending, with an
additional €2.5bn allocated to food, drink and other goods purchased when there.
6% of spend is given over to visiting a pub or sports-bar to take in a game on the big
screen, and subscription to a club’s own TV channel takes 5%.? One in four fans attends home matches abroad. Accommodation and travel relating to match attendance, or visits to their favourite stadia, cost Fans Without Borders €8.75bn each year – one quarter of the total spend.
The impact on tourism is positive; one third of all Fans Without Borders have booked a
trip for the sole purpose of watching a match or visiting a stadium. One fifth
intentionally combine match attendance with a short city break, or integrate the game
into a regular holiday.
In total, cities hosting Fans Without Borders at live matches, benefit by around €4.5bn
Categories of Fans
The report suggests that Fans Without Borders have been categorised into three groups:
Highlight Fans, representing almost two thirds (60%) of all Fans Without Borders, are attracted
to a club’s playing philosophy (85%) and success (79%).
Regional Affinity Fans account for just 12% of the total number of Fans Without Borders. Many
of these faraway followers feel a special connection with the team because of a link to the city,
with 55% of these fans regularly visiting the club’s region.
Star Followers represent 11% of Fans Without Borders – their loyalties are firmly set at the feet
of great players and coaches and these fans are prepared to switch allegiance in line with
wherever their favorite stars go.
Report author Professor Sascha Schmidt, Director of the Institute for Sports, Business and
Society at EBS University in Germany has pinpointed three mega-trends which have brought
about the proliferation of Fans Without Borders.
He explains, “Firstly, increasing mobility, supported by easier and cheaper international travel,
means that foreign clubs are no longer out of reach. Secondly, new media channels have
enabled fans to gain easy access to club information and other fans abroad, meaning Fans
Without Borders do feel more involved in club life. Lastly, the rise of the global star player and
coach with celebrity status has transcended language a