City are ‘Bluebirds’ no longer after changing badge and kit colour.
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Cardiff City are to complete a major rebranding operation which will see their badge and kit colour change from blue to red.
The radical move, designed to appeal to fans in the Far East, was taken by the club’s board on Tuesday and will result in a £100 million investment from the club’s Malaysian backers, Sri Vincent Tan and Dato Chan Tien Ghee.
Along with the rebrand, the Championship club plans to expand Cardiff City Stadium, upgrade its training facilities and clear the historical debt left by the previous owners.
City manager Malky Mackay, who pledged his future to the club this week amid interest from Premier League Norwich CIty, welcomed the investment and plans to add new faces to the squad this summer.
“The securing of this package of investment and the breadth of vision which it encompasses should enable us to build on the progress already made in my first year and puts us in a position to take Cardiff City forward in the way which the fans deserve,” he told the club’s official website.
A section of Cardiff fans were vehemently opposed to the rebrand but their opposition has cooled because of the scale of the proposed investment.
See below the home kit for 2012/13