Vitoria on blood donation drive.Brazilian club Esporte Clube Vitoria have come up with an ingenious way to encourage their supporters to give blood.
The Serie B club have removed all the red from their traditional black and red striped kit, reverting to black and white stripes for the time being.
The club plan to reinstate the red stripes one by one as blood donations are made over the course of the season.
The campaign bares the motto: ‘Vitoria has always bled for you. Now it’s time to give back’
Skip to 0.50 on the video to see how the kit will change.