Emirates Stadium side switch to Nike’s arch rivals.
Arsenal set to sign £25 million shirt deal with Adidas
Adidas dropped Liverpool last season after growing frustrated with the club’s demands over an extension and are keen to find a new partner of similar stature.
Now it is understood Adidas is hoping to renew an association with Arsenal that ended in the mid-1990s after taking the strategic decision to “own” London.
Adidas is also believed to be set to conclude a deal with Fulham.
It seems that Nike’s loss is Adidas’s gain. The North London club represents Nike’s third largest market after Man United and Barcelona and represented around 800,000 shirt sales a year.
Clearly Arsenal will be overjoyed with a deal that almost doubles the £13m they were receiving from Nike and the club’s fans will hope that such an increase in funds will be poured back into the club by way of funding a transfer budget that could clearly do with boosting.
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