A record-breaking deal for the Reds…
Liverpool have recorded their biggest kit deal in the history of the club, after securing a £300m partnership with Boston-based firm New Balance, owners of Warrior, that will come into place for the 2015/16 campaign, reports the Mail Online.
The question remains whether manager Brendan Rodgers can put the money to good use by bringing in some world-class signings to Anfield.
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As the owners of Warrior, the Reds’ current supplier, the partnership with New Balance will not affect the six-year deal that has been agreed since the 2012/13 season.
The deal will see Liverpool merchandise being sold in 500 stores around the world – which will support the manufacturer’s own growth as they seek to utilise the Reds’ global fan-base.
Liverpool’s chief commercial officer, Billy Hogan, told Liverpool’s official website:
“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club,” said Hogan.
“New Balance has over 100 years of heritage and a global footprint… they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them.”
Nonetheless, Liverpool remain far distant from the financial prowess of rivals Manchester United with their mammoth £750m deal with Adidas confirmed to start next season.