AC Milan are known for the fantastic; so who could blame them for going after David Beckham for a couple of months? The move should help bolster a club that’s fighting for top four Champions League football. But while the move seems good on the outside, you have to wonder if AC Milan have any ulterior motives behind the move?
Milan’s vice president, Adriano Galliani, was in buoyant mood at Malpensa airport this morning as his club prepared to fly out for their Uefa Cup fixture at Heerenveen. “Will Beckham come? I would think so; and he will be at Milan for some months before returning home. But he has definitely chosen Milan.”
Galliani denied that the principal attraction of signing Beckham – whom they offered terms to when he left Manchester United in 2003 – was as a marketing tool. “Our squad is ultra-competitive but Beckham offers something different and intriguing. Milan is not in the business of picking up poster-boys – we are very proud of what we are trying to do.” (Telegraph)
Seria A football has been struggling for the worldwide spotlight for a couple years, as the Premier League took the crown as the top football league in world. Could the Milan club be hoping that Beckham brings them some new coverage? Whilst Galliani says no, one can’t help but wonder if Beckham’s marketing ability made this a match made in heaven.