The economic crisis is causing the lower half of the Premier League to rethink their financial strategies going forward. Whilst most clubs have continued to raise their ticket prices each year, Newcastle’s owner is prepared to try a different tactic: he’s going to lower ticket prices. Will other clubs follow suit?
“At a time when money is tight for supporters, football clubs have to recognise the sacrifices people make to continue following their team and offer any assistance they can in making games affordable to watch,” said Newcastle managing-director Derek Llambias.
“We have decided to reduce the majority of prices back to 2007/08 levels to help fans because we appreciate the big commitment they make in buying their season tickets every year.
“We are also further increasing the family enclosure and raising the age of the junior price concession to 18 because young supporters represent our future.” Llambias is expected to formally announce the new prices in April, but the price of a season-ticket in the Gallowgate End is expected to be fall from £543 to £494. (Daily Telegraph)
Mike Ashley has been one of the most hated owners in the Premier League for some time. After failing to find a buyer for the club, Ashley has tried to figure out a way to get Newcastle fans back on his side. Lowering the ticket prices is a start. But this begs an even bigger question: Why aren’t other clubs doing the same thing? Is would make sense given the declining numbers at most clubs of late.
What do Newcastle supporters think of the ticket drop? Will it entice you back to St James’ Park for a match in the future?