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Non Football Video of the Day: Florence and the Machine – Live from 1963

You’ll be hearing a lot more of Florence and the Machine as 2009 turns inevitably into 2010, their rise to prominence has been on a stellar course since they were nominated in the highly influential BBC Sound awards where they finished third behind Little Boots and White Lies. Florence Welch and her musical accompaniment, the machine, blend seamlessly Baroque Pop and Art Rock and look set to be next years Ting Tings. Keep and eye and ear to the ground and watch as their star ascends.

Quite possibly the most ‘in’ musical act of the moment Florence and the Machine do great justice to this cover version Candi Stanton’s classic “You Got the Love” in this very well designed Stella Artois branded ad flawlessly made to look like a segment on an early 60s French variety show. Enjoy!

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