The fairly poor pundit and one time Wimbledon star has just gone up in our estimation!
The 45-year-old, who had worked for the broadcaster for eight years, was dismissed when it emerged that a group of women involved in a marketing stunt were using tickets purchased by him.
Earle, who played for Port Vale and Wimbeldon during his footballing career, had bought a block of 40 seats for the Holland versus Denmark game claiming they were for his friends and family.
But FIFA officials became suspicious when a group of 36 women turned up to the match wearing identical orange mini-dresses as part of an “ambush marketing” campaign intended to promote an unofficial brand of beer.
Official sponsor Budweiser is the only beer company allowed to advertise within Fifa venues and the dresses worn by the girls were provided by rival beer firm Bavaria.
In a statement, ITV said: “Following claims by Fifa that official 2010 World Cup tickets may have been used for ambush marketing, ITV has reviewed its entire ticket allocation for the tournament.
”Immediate investigations indicated that a block of ITV tickets would appear to have been used for unauthorised purposes during the Holland v Denmark match.
“Further inquiries have revealed that a substantial number of tickets allocated to Robbie Earle for family and friends have been passed to a third party in breach of FIFA rules.
“As a result, Robbie Earle’s contract with ITV has been terminated with immediate effect.”
A source at ITV said: “Robbie bought a block of tickets for the Holland versus Denmark and it quickly became clear the seats at the centre of the ambush marketing investigation were his.
“Presenters were allowed to buy tickets strictly for friends and family and Robbie bought around 40 for that game.
“Like all staff in his position, he was given both written and verbal warnings that any tickets given to him must not be passed on to third parties other than friends and family under any circumstances.
“The women in the orange dresses were clearly not Robbie’s family or friends and he was in clear breach of guidelines.
The women involved, who were questioned by FIFA officials after being ejected from the game, were understood to be involved in a campaign to promote Bavaria Beer. (Telegraph)
If Bavaria Beer wish to contact me in order to promote their brand and do so with a plethora of attractive women then I too may feel duty bound to do so (hint hint, nudge, nudge). Also how do ITV know that these were not Robbie Earle’s friends? He is a good looking man with a killer smile and I wouldn’t put it past him to have befriended these Dutch women. I demand a fair trial and I am willing to offer my services as an unqualified lawyer should the former Jamaican international need them.
As for ITV. Well they are experiencing something of a poor showing in this World Cup thus far. First the debacle with the HD service and missing England’s opening (and only) goal against the United States and now they sack a man for having hot female friends! Outrageous.