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No Decision Yet From Liverpool On The ‘New’ Anfield

Anfield owners not decided on next move but will sell naming rights.

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Liverpool are still undecided over whether to redevelop Anfield or to move to a new site but have held discussions on selling the naming rights.

The Reds owners Fenway Sports Group (FSG) preferred option is to increase the capacity and corporate opportunities at the original Anfield stadium.

The Americans did this when they took control of Boston Red Sox but plans to build a new stadium on Stanley Park have not been discounted.

Under the terms of the agreement struck when plans were first drawn up, the club have until the end of this month to take up the option of the 999-year lease they agreed with the city council for land in Stanley Park.

According to Billy Hogan, managing director of Fenway Sports Management – the global commercial arm of club owners FSG – the main consideration is to ensure the club competes financially with their rivals.

“We see Liverpool as a truly global proposition from a marketing standpoint and a naming rights partnership with Liverpool Football Club is really unlike any other thing there is out there,” Hogan told Bloomberg.

“It’s something we’ve seen some interest in and we’ll continue to have those conversations.”

Hogan added that the final decision will “rest on which opportunity allows us to keep generating revenue to compete with the rest of our competition in the Premier League”.

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More Stories Anfield Billy Hogan fenway sports group fsg Liverpool FC Stanley Park