This is a truly amazing bit of marketing. Parma’s new home shirt will include the names of all the club’s season ticket holders, shown in grey on the black and white kit. Genius. Apart from anything else the new shirt is looks top notch anyway but this added bit of exposure will mean that every single season ticket holder will purchase the shirts, perhaps even buying two or three more for their friends and relatives.
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Thanks to @TouchlineDrama for the image