Arsenal to Sign New £25m a Year Adidas Shirt Deal

Emirates Stadium side switch to Nike’s arch rivals.

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Arsenal set to sign £25 million shirt deal with Adidas

Adidas dropped Liverpool last season after growing frustrated with the club’s demands over an extension and are keen to find a new partner of similar stature.

Now it is understood Adidas is hoping to renew an association with Arsenal that ended in the mid-1990s after taking the strategic decision to “own” London.

Adidas is also believed to be set to conclude a deal with Fulham.

SOURCE: Telegraph

It seems that Nike’s loss is Adidas’s gain. The North London club represents Nike’s third largest market after Man United and Barcelona and represented around 800,000 shirt sales a year.

Clearly Arsenal will be overjoyed with a deal that almost doubles the £13m they were receiving from Nike and the club’s fans will hope that such an increase in funds will be poured back into the club by way of funding a transfer budget that could clearly do with boosting.

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