The Brand Finance Football 50 is an annual study conducted by leading brand valuation and strategy consultancy Brand Finance. Football’s biggest clubs are put to the test to determine which command the most powerful and valuable brands, here’s the top ten.
10. PSG
2014 Brand Value: $324m (2013 value $85m)
2014 Brand Rating AAA- (2013 Brand Rating A+)
Back to back Ligue 1 titles and a solid Champions League campaign have helped keep the French big spenders in among the move valuable brands.
9. Borussia Dortmund
2014 Brand Value: $327m (2013 value $260m)
2014 Brand Rating AAA- (2013 Brand Rating AA)
They may have fallen further behind domestic rivals Bayern Munich but the Westfalenstadion side is still a force to be reckoned with no doubt aided by the being the world’s best supported team as judged by average home attendance figures.
8. Liverpool
2014 Brand Value: $469m (2013 value $361m)
2014 Brand Rating AAA- (2013 Brand Rating AA)
A great season has helped return the Anfield side to a semblance of their best, a genuine Premier League title challenge and return to the Champions League fold has seen their brand value increase significantly.
7. Chelsea
2014 Brand Value: $502m (2013 value $418m)
2014 Brand Rating AAA- (2013 Brand Rating AA)
Despite the return of Jose Mourinho the West London side have slipped back to spots in the football brand stakes.
6. Arsenal
2014 Brand Value: $505m (2013 value $410m)
2014 Brand Rating AAA- (2013 Brand Rating AA+)
An end to their silverware drought will have aided in Arsenal’s solid placing in sixth on this list.
5. Man City
2014 Brand Value: $510m (2013 value $332m)
2014 Brand Rating AAA- (2013 Brand Rating AA-)
A second Premier League title in three seasons has helped to justify the club’s massive outlay and their billionaire owners will hope their side kicks on with a better Champions League showing.
4. Barcelona
2014 Brand Value: $622m (2013 value $572m)
2014 Brand Rating AAA+ (2013 Brand Rating AAA)
Something of a season of transition has been reflected in the Catalan giant’s brand value that has remained steady if not spectacular.
3. Man United
2014 Brand Value: $739m (2013 value $837m)
2014 Brand Rating AAA (2013 Brand Rating AAA+)
Man United’s brand value has fallen over the last twelve months and that is down chiefly to a terrible ten month term under David Moyes.
2. Real Madrid
2014 Brand Value: $768m (2013 value $621m)
2014 Brand Rating AAA+ (2013 Brand Rating AAA+)
The Bernabeu side finally clinched their treasured ‘Decima’ and with it helped boost the club’s brand value despite falling to third spot in La Liga.
1. Bayern Munich
2014 Brand Value: $896m (2013 value $860m)
2014 Brand Rating AAA (2013 Brand Rating AAA)
A record breaking domestic campaign plus a DFB Pokal triumph took the edge off the loss of their Champions League title and the German giants retain top spot in the brand rankings.
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