Five clubs with the biggest outreach across all social media platforms.
Social Media has undoubtedly become a key factor to how clubs reach their fans. As the game grows and becomes more global, fans can feel a part of their chosen side’s community by interacting with their digital output. But who has the biggest reach? Who has cultivated the largest following? Find out below…
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5. Arsenal
Facebook: 30,270,100
Twitter: 4,746,100
Google +: 3,115,305
Youtube: 156,966
Instagram: 1,345,029
Digital Reach: 39,634,056
Arsenal are actives across all platforms and frequently make the most of their players by hosting Twitter sessions and producing videos that show the character of the club. However, Arsenal have a number of fan run blogs and channels that rival the club’s for fan engagement.
4. Chelsea
Facebook: 37,692,067
Twitter: 5,270,592
Google +: 5,530,792
Youtube: 380,520
Instagram: 1,337,859
Digital Reach: 50,211,830
Chelsea have a jump on Arsenal’s digital reach by a good 11 million, and have captured a way of presenting life at the club in a candid and personal way. However, the club’s back room interests extend their reach to further corners of the globe.
3. Manchester United
Facebook: 60,613,401
Twitter: 3,697,265
Google +: 3,840,722
Youtube: 0
Instagram: 1,984,696
Digital Reach: 70,136,084
United have been one of the world’s largest clubs for over 20 years now and that popularity has increased as their digital reach has become more prominent. However, they have also managed to become the UK’s biggest digital club despite not having an official YouTube channel.
2. Real Madrid
Facebook: 76,369,218
Twitter: 20,164,469
Google +: 5,494,217
Youtube: 1,582,500
Instagram: 4,660,590
Digital Reach: 108,270,994
It’s hard not to be big on digital platforms when you have free access to the world’s best player. As Madrid’s squad has grown, so has their digital outreach, and they make mincemeat of their English counterparts as they are frequently able to reach audiences in both English and Spanish.
1. Barcelona
Facebook: 77,963,705
Twitter: 25,648,091
Google +: 7,273,168
Youtube: 1,546,118
Instagram: 4,655,209
Digital Reach: 117,086,291
Their slogan is ‘more than a club’ for a reason, and they have taken full advantage of the digital world as they have the real one. Like Madrid, they have access to another of the world’s best players and can access multiple audiences in a number of languages.
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