FIFA Set To Lose Second Sponsor As Sony Refuse To Renew Deal

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Japanese technology giants Sony reportedly refusing to renew sponsorship deal with world football’s governing body.

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Sony look set to follow Emirates Airlines in announcing that they would not be renewing their sponsorship deal with FIFA, according to the Daily Mirror.

The news comes following controversy surrounding FIFA’s internal investigation into the 2018 and 2022 World Cup bidding processes.

Following allegations of corruption in the Russia and Qatar bids to host the next two tournaments, sponsors have put pressure on FIFA to respond.

The technology giant announced on Tuesday that it was aiming to restructure parts of the company but refused to be drawn on whether this meant an end to its eight year partnership with FIFA.

Sony has been a sponsor since 2006 after signing a contract worth £178.6 million to world football’s governing body.

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