Liverpool chief executive Ian Ayre has claimed that the club will be able to invest more as their financial plan progresses in the near future, reports the Daily Express.
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The Reds have signed seven players this summer in James Milner, Danny Ings, Joe Gomez, Adam Bogdan, Roberto Firmino, Nathaniel Clyne, and Bobby Adekanye. However, there is still nearly two months to go in the transfer window and plenty of opportunities for more arrivals at Anfield.
Except from the acquisition of Milner all of these buys have fitted in to their plan of bringing in players young and making sure they have a resale value. One recent example of this is Raheem Sterling, who was brought to the club for a small fee and is now being linked to a £50 million move to Manchester City by the Daily Express. The funds from such a policy allow for further transfer movement with the profits.
As a result, with the plan progressing they will soon be able to spend even more than the £21.3 million they splurged on Firmino recently.
“I stood on the Kop for many years as a fan, and like everyone else I’d love to buy all the greatest players, regardless of price,” Ayre said, “But, as we saw under the club’s previous ownership, things can all go very wrong financially; then people will hold you accountable for not running the club in the right way.
“It doesn’t mean we are not investing in or buying good players; we are just doing it in a smart and sustainable way. We may not be competing in the Champions League this year but we are still making progress as a club and continuing to add quality to our squad.
“We are also improving financially, which means that as we go forward with the plan we will have more resources and will be able to invest more than we have in the past.”
Could this mean they will be competing with the likes of Manchester United and Chelsea in the near future?