New Premier League logo picture & reaction: ‘Looks like it has been made in paint’

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The Premier League has revealed a new logo to take it into a new era.

The multi-coloured new design sees the Premier League move away from title sponsorship – it will be known as ‘the Premier League’ from next season, rather than the ‘Barclays Premier League’.

It was previously sponsored by Carling from 1993 to 2001 and Barclaycard between 2001 and 2004, but the Premier League is now going alone as it tries to establish itself as a global brand.

Some of the new logos feature the abbreviation ‘PL’, but all retain the crowned lion’s head as the main symbol. Here is a look at the Premier League’s first visual rebrand in almost a decade.

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Premier League managing director Richard Masters said: “From next season, we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.

“We look forward to sharing more details of our new positioning in the coming months.”

What do you make of the new Premier League logo. The reaction on Twitter was pretty split…

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