Sunday saw West Ham United endure more misery at home as the hapless Hammers lost 3-0 to Southampton at the Olympic Stadium.
Captain Mark Noble told Sky Sports in his post-match interview that things can’t get any worse.
Goals from Charlie Austin, Dusan Tadic and James Ward-Prowse inflicted the damage – and a fifth loss in six Premier League games.
But West Ham’s stadium staff also scored an own goal before kickoff.
The attendance was a highly respectable 56,864, but for some reason some bright spark deemed it necessary to play loud crowd noise sound effects into the stadium, presumably in a bid to improve the atmosphere.
But improve the atmosphere it did not.
Instead, the stunt was mentioned on Twitter by several game-goers, with the general feeling that it was a bit lame.
UPDATE! West Ham United media boss Max Fitzgerald blasts reports Olympic Stadium was ploughed with fake fan noise
I’m at the West Ham game as as a neutral and they just played crowd noise out the speakers..
— ADIOS JIMMY LAD (@Hoiiett) September 25, 2016
@youellco @MultiJono88 It was exactly the same when #AFCB visited for 1st game at London Stadium. Stewarding during and after was a joke
— AFCB Rob (@rdw4591) September 25, 2016
Stadium move couldn’t have gone any worse for West Ham. Playing crowd noise through the speakers ? #WHUSOU
— Jordan Ladbrooke (@Ladbrooke1) September 25, 2016
This embarrassment is the latest in a long list of problems West Ham have encountered at their new home, where policing and and the distance between the fans and the action remain big issues.
West Ham find themselves in the relegation zone with the 2016-17 season now more than 15% complete.
Their next chance to get their season back on track comes on Saturday when Middlesbrough visit Stratford.