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Euro 2020: Cristiano Ronaldo’s water gesture wiped a staggering amount off Coca-Cola’s value

People can talk all they want about footballers and how they should simply stick to playing the game, but the reality is that players have much more power than anyone realises and they can make a serious impact on the general world.

There was an incident yesterday in Cristiano Ronaldo’s press conference where he was sat behind a couple of Coca-Cola bottles, but he immediately replace them with water at the first opportunity and made a point about avoiding fizzy drinks in favour of water:

Initially it just looked like a bit of fun with an athlete trying to spread a message about healthier choices, while it may even have been positive for Coca-Cola as they were suddenly getting a lot of attention from the incident.

It turns out Ronaldo may have actually caused an interesting reaction here, with Marca reporting that the value of Coca-Cola has fallen by $4B due to a dramatic plunge in their stock market value.

It may well bounce back over time, but that it shows just how influential some of these stars really are.

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