Every club seems to release at least three new kits a season these days, so it makes it much harder to be original and stand out against the competition.
There is an argument that simply being different purely for the sake of being different isn’t a great look, and this certainly isn’t a great looking shirt that Man City have just released:
Pushing boundaries ?
Tap to shop our 21/22 Third Kit! ??
— Manchester City (@ManCity) August 18, 2021
It looks like the kind of thing you might be able to buy from someone who doesn’t have the licence to use official logos. or indeed like something you’ll see in the “two for £18” bin at Sports Direct:
Nah I swear this is just them cheap t-shirts from Sports Direct.. the two for a tenner ones ? https://t.co/G07vh4OFp7
— ? ? (@6Thiagoat) August 18, 2021
This kit looks like it’s on sale at Sports Direct. 2 for £18 type ish https://t.co/mSg6OXrK5W
— Steve Arnott (@LaPiochey) August 18, 2021
Looks like on of the sports direct £5 t-shirts you get when your team is in a final ? pic.twitter.com/kiEVVDp8vh
— Samuel (@THFCsmd) August 18, 2021
? | Man City have released their 21/22 third Jersey. This will more than likely be the blueprint for all Puma third kits across football…
What on Earth are they thinking?!?! Looking like one Tee from the 2 for £25 section in Sports Direct ?? pic.twitter.com/7pKTkRSMMZ
— Steeze Reports (@steezereports) August 18, 2021
City's new 3rd kit.
Looks like something Sports Direct would be banging out for £7.99. pic.twitter.com/ITx68tem60
— DUFFS (@TheDuffsFUT) August 18, 2021
wait, you’re telling me that’s a kit and not a pyjama top you’d find in the sales section of sports direct? https://t.co/Krzq802vaP
— tom (@tjd01_) August 18, 2021
You know when Aldi do those tops during the euros that are like red and white with “England” printed on it for £5? That’s what that is. That’s one of those unofficial tops you find in sports direct that are all folded up on a table at the back and they’re on sale all year round. https://t.co/RUDlOXhmQ3
— Che Cullen (@checullen2001) August 18, 2021
Perhaps it will be some kind of trend-setter that everyone follows as time goes on, but it feels very unlikely.