Newcastle land Liverpool man after £25m sponsorship deal confirmed

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Another coup in this summer’s transfer window has seen Newcastle confirm the appointment of Jonathan Kane as the club’s new director of partnerships.

Kane will now join the Geordies’ set-up after agreeing to leave his role as vice president of partnership sales for Premier League rivals Liverpool.

Kane’s role at St. James’ Park will be to work alongside chief commercial officer, Peter Silverstone, and help push the club’s revenue strategy. This appointment comes at the same time the northeast giants have secured a record sponsorship deal worth £25 million with Sela

He will work with The Magpies’ chief commercial officer, Peter Silverstone, to help drive the club’s commercial strategy and partnerships. Newcastle have secured a club record shirt sponsorship deal worth £25 million a season with Saudi Arabian sporting event, hospitality and real estate company Sela.

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