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Are West Brom the latest Championship club on the market?

So clubs like Chelsea, Liverpool and Manchester City seem happy with their new sugar-daddy overlords but the reach of the world’s reach isn’t limited to the top flight. Everyone has their price, apparently. Nowhere is this more true than in the Championship where West Brom are the latest club to be offered around.

The rumours all started when Chairman Jeremy Peace increased his holding in the club to fifty per cent. Not really understanding business COS can’t say why this means he is more likely to sell, but apparently it does. And Peace has confirmed it:

“If someone came in with a really substantial investment proposal, we’d be duty-bound to consider it,” he told the club’s website.”If we felt it was sensible on behalf of the club and other stakeholders, we’d progress discussions.”

But is he just cashing in, bored of life as the owner of the football club? Or is he being realistic? The sad truth is that the only way you are going to get in the Premiership and stay there these days in with big investment.