KC Stadium side renamed.
Hull City will be renamed on their return to the Premier League after club owner Assem Allam confirmed that the East Yorkshire club will officially be known as Hull City Tigers reports BBC Sport.
Allam labelled the traditional name they have carried for the last 109 year as ‘irrelevant’ and ‘common’ and the club will pick up the ‘Tigers’ suffix in a bid to increase their international appeal.
The newly-promoted Premier League club will drop the suffix ‘Associated Football Club’ from their name as Allem, who brought the club in 2010 following relegation to the Championship, believes the club can be promoted stronger on a national and international level as ‘Hull Tigers’
The Egyptian stated: “Hull City is irrelevant. My dislike for the word ‘City’ is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs.
“In the commercial world, the shorter the name, the better. The more it can spread quickly. It is about identity. City is a lousy identity. Hull City Association Football Club is so long.”
Allam’s son and vice-chairman Ehab Allam also defended the decision: “We have dropped the AFC as it is something which has become redundant.
“If anything, we have looked to strengthen our club brand and identity and we have gone back to stripes on the kit for the Tigers this year.
“The identity of the club is the Tigers, the stripes, and the colour scheme of amber and black, which remains. We just feel that, now being on the international stage, we need to strengthen the brand identity.”
It would be very odd to to be checking the latest football scores to see the Hull City Tigers and one wonders what the club’s fan-base think about the proposed change.