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Financial Struggles: Liverpool Forced To Sell Anfield Naming Rights To Fund £75m Extension

In a somewhat controversial move Liverpool are considering selling the naming rights to Anfield…

Liverpool could be about to sell the naming rights to Anfield according to local Merseyside newspaper the Liverpool Echo.

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Chief commercial officer Billy Hogan has moved to London from the U.S. to help build on Liverpool’s recent business success, looking to increase the club’s sponsorships beyond the deals with the likes of Subway, Dunkin’ Donuts, and Vauxhall that they have already secured.

The Premier League side are currently considering selling off the naming rights to their main stand; using the revenue as a way of covering the expenses of their newest £75m expansion.

While selling the naming rights to one stand is far better than renaming the entire stadium, which in the case of Anfield would be an absolute travesty, it would still be bizarre to see a commercial company splurging its name across the hallowed football ground.

The proposed expansion will see the stadium capacity rise to 59,000, and the club hope to begin building early next year.

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