Leones Negros surprised their fans this week with a promotional video. In the video a boy shaves his hair “Fidel Martinez style” while looking at a picture of the Ecuadorian player.
Leones Negros (Black Lions) from Guadalajara, were founded in 1970 and started in the third division, and after only two seasons the team got promoted to second division. They reached first division by buying a franchise, but went back to third division in the mid 90s.
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It wasn’t until recently that they managed to get back to the top league, beating Necaxa 2-1 in the 2013 playoff final to earn the right to play in the top flight this season.
In the video below you will see how they are trying to promote their latest campaign with the shaven-headed boy and the slogan “A pride of Lions always protects their cubs”.