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Rangers Agree Deal With Sports Direct for Ibrox Stadium Naming Rights

Scottish Division Three side look to sew up big money deal in time for the start of the 2013/14 season.

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Rangers have agreed a deal to sell the naming rights to Ibrox Stadium with Sports Direct.

Rangers chief executive Charles Green is looking to have a deal sewn up in time for next season and is of the belief that though previously fans of the Glasgow club had been against the idea that they are now ready for Ibrox to be renamed.

Green stated: “We have now decided that Sports Direct will be the partner [for stadium naming]. We had representatives from Sports Direct up for a fans’ forum a couple of weeks ago. We also had Derek Llambias of Newcastle United sharing his experience of how that helped his club.

“We are now into the stage where we are doing some layouts, some pictorials of how it might look and we’ll stick those on the website shortly so the fans can see what’s being proposed.

“We have had good engagement from the fans on this. I think it was always an issue for fans but I think the fans accept now that this is something that we have to do. Almost all of the big stadia have been named now.”

It is of course interesting that Green would mention Newcastle United’s experience relating to the naming rights issue given that Magpies fans revolted against such an act and successfully having St James’ Park’s name restored.

Clearly Rangers have suffered financially from being demoted to the Scottish Third Division and as such the means may just justify the ends in this case.


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