The FA Cup is reportedly set to be renamed the ‘Emirates FA Cup’ in a move which threatens to anger traditionalists and fans of the iconic old competition.
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According to the Daily Mail, the change comes as part of a £30m sponsorship deal struck between the FA and the airline, which is due to last for three years.
It will be worth a whopping £10m per year, in stark contrast to this season, which has seen no cup backer in place.
Emirates is no stranger to football in the UK, as it is currently the sponsor of Arsenal’s stadium and kit.
And the Gunners have a vested interest in the tournament this term. Having ended their silverware drought by lifting the FA Cup last May, they are on course to repeat the feat this time around, having reached the final again.
They take on Tim Sherwood’s rejuvenated Aston Villa side on Saturday, May 30, and will go into the contest as strong favourites to successfully defend the cup.