Arsenal and Puma
Arsenal are another Premier League club to have signed a huge new kit deal this summer – with Puma now paying the Gunners £30m a year to produce their famous red shirts.
The first new Puma shirts have been released at the Emirates Stadium, to a generally positive reaction, with the two parties having an agreement for Puma to make the kits for the next five years – a deal that will eventually pay £150m to Arsenal.
It is one of the latest steps on the club’s aim of becoming one of the world’s most profitable football clubs, after the successful transition to life at the Emirates Stadium.