4. Sacking Roberto Di Matteo
Appointed to succeed the unpopular AVB, his arrival proved to be a welcome decision by the fans, who still looked at the former Italian international as somewhat of a club legend. However, it also proved to be a bit of a gamble after he failed to make an impact at West Brom whilst in charge there. But the club’s fears were allayed when he won the FA Cup and the Champions League – the first in their history – later that season, but just a few months later he was relieved of his duties in a most bizarre fashion, and angered the club’s fans who were upset at seeing a favourite of theirs let go in such a manner.